Why Your Hook Is Everything
On TikTok, you have 3 seconds before someone swipes. On Instagram, you have 1–2 lines before "more". On LinkedIn, you have the first sentence before the post collapses.
The hook is the single most important part of any piece of content. A great hook with mediocre content will outperform great content with a weak hook — every time. The algorithm rewards watch time and engagement, and both start with the hook.
The 8 Hook Types (With 40+ Examples)
1. The Curiosity Gap
Create an information gap that the viewer needs to close. The brain is wired to seek completion.
2. The Bold Claim
Make a strong, specific claim that challenges conventional wisdom. Controversy drives engagement.
3. The POV Hook
Put the viewer in a scenario. Works especially well on TikTok and Instagram Reels.
4. The Story Hook
Open with a compelling story setup. Humans are wired for narrative — we need to know what happens next.
5. The Number Hook
Specific numbers create credibility and set clear expectations. '5 tips' is more compelling than 'some tips'.
6. The Warning Hook
Urgency and loss aversion are powerful motivators. People pay more attention to what they might lose.
7. The Question Hook
A well-crafted question forces the brain to engage. It creates an open loop that demands closure.
8. The Relatable Hook
Speak directly to a shared experience or frustration. 'Me too' moments drive shares and tags.
Platform-Specific Hook Rules
Hook must work in the first 3 seconds of video. Use text overlay + spoken hook simultaneously. POV and warning hooks perform best.
First 125 characters are visible before 'more'. Use curiosity gap or number hooks. The hook must make people tap 'more'.
First line is everything — it shows in the feed. Bold claims and story hooks work best. Avoid clickbait; LinkedIn audiences are skeptical.
Generate hooks for any topic instantly
Our Viral Hook Generator has 80+ templates across 8 hook types and 4 niches.